Basel Ali is a Senior Product Designer (UX/UI) based in Dubai, UAE, with 11+ years of design experience and 7+ years on UAE government digital-transformation projects. He specializes in turning complex, high-stakes systems — judicial, municipal, enterprise ERP, and fintech — into clear, accessible, user-centered products.

What UX/UI design services does Basel Ali offer?

Basel Ali offers end-to-end product design: UX research, user personas and journey mapping, information architecture, wireframing and prototyping, high-fidelity UI design, scalable design systems, usability testing, accessibility (WCAG) compliance, and digital-transformation and service-design consulting for government and enterprise clients.

Does Basel Ali work with clients outside the UAE, such as in Canada and the USA?

Yes. Basel Ali is based in Dubai, UAE, and works with clients internationally, including Canada and the United States. He collaborates remotely with cross-functional teams and is available for freelance and consulting engagements worldwide.

What experience does Basel Ali have in government digital transformation?

Basel Ali has 7+ years on UAE government digital-transformation initiatives, including the UAE Public Prosecution's judicial case-management system (CCMS), Sharjah Municipality's web, mobile, and CMS platforms, and enterprise ERP and health-inspection systems — always balancing strict governance, security, and bilingual (Arabic/English) accessibility requirements.

Is Basel Ali a good choice for a Senior Product Designer or UX consultant role?

Basel Ali combines 11+ years of hands-on design with deep experience in regulated, multi-role enterprise and government platforms. He is certified in UX design by Google and Meta, builds and maintains design systems, and delivers measurable outcomes such as reducing task-completion time from 5–10 minutes to under 2 minutes — making him well-suited to senior product design, UX consulting, and digital-transformation roles.

What industries and project types does Basel Ali specialize in?

Basel Ali specializes in complex, systems-heavy domains: government and public-sector services, judicial and legal platforms, municipal e-government, enterprise ERP, fintech and agentic finance, smart-city concepts, and data dashboards — across web, mobile, and design-system work.

What tools and methods does Basel Ali use?

Basel Ali works primarily in Figma for UI, prototyping, and design systems, alongside FigJam and Miro for research synthesis and journey mapping. He follows a user-centered, five-stage process (Empathize, Define, Ideate, Design, Test) and applies accessibility (WCAG 2.1 AA) and bilingual RTL/LTR readiness as first-class constraints.

How can I hire or contact Basel Ali?

You can reach Basel Ali through the contact form on this website, or via LinkedIn, Behance, Upwork, and Mostaql. He is open to full-time roles, freelance projects, and UX/product-design consulting for clients in the UAE, Canada, the USA, and remotely worldwide.

About Basel Ali | Senior Product Designer (UX/UI), 11+ Years

Basel Ali

UX / UI Designer

Basel Ali

UX / UI Designer

Basel AliUI UX Designer

I'm a Senior Product Designer ( UX/UI ) focused on transforming complex systems into clear, accessible, and user-centered digital experiences. I've contributed to large-scale government platforms and digital transformation initiatives, delivering intuitive services aligned with real user needs and business goals. Bridging UX, product thinking, and business analysis, I collaborate closely with cross-functional teams to design solutions that are usable, scalable, and impactful.

Let’s Design Your Products to suit users, Expand Your Clientele

Skillset

Skills applied to turn complex requirements into effective user experiences.

UX & Product Design

Designing intuitive, accessible experiences that simplify complex systems and user flows

Design Strategy

Aligning user needs, business objectives, and delivery constraints to drive effective outcomes

Design Systems

Creating scalable design systems that ensure consistency, efficiency, and long-term maintainability

User Research & Analysis

Translating research insights and business requirements into clear, actionable design decisions

Interaction & UI Design

Crafting thoughtful interactions and visual hierarchies that enhance usability and clarity

Stakeholder & Team Collaboration

Working closely with cross-functional teams to align vision, execution, and delivery

Toolbox

The tools that power my design process and execution.

Work Experience

Over 11 years of professional experience designing and delivering user-centered digital products.

UI/UX Designer
Get Group Holding | 2026 - Present
UAE, Dubai
- Leading the development of a unified design system to standardize UX/UI across all corporate digital products (web and mobile), improving consistency and scalability.
- Driving the end-to-end redesign of the core business application, ensuring alignment with business goals, user needs, and technical feasibility.
- Acting as a cross-functional bridge between Product, Engineering, Branding, and Marketing to ensure cohesive user experiences and consistent brand expression.
- Collaborating closely with engineering teams to translate design into scalable, implementable solutions, reducing friction between design and development.
- Leveraging AI-assisted design tools to accelerate workflows (research synthesis, ideation, prototyping) while maintaining strong human-led design judgment and quality standards.
UI/UX Designer
UAE Public Prosecution | 2019 - 2026
UAE, Abu Dhabi
- Conducted 100+ stakeholder interviews, user research, and usability testing to inform design decisions.
- Created 100% of wireframes, user flows, prototypes, and high-fidelity UI designs for my assigned project.
- Translated business goals and user needs into intuitive and accessible digital experiences.
- Collaborated cross-functionally with product managers, developers, and QA in Agile environments.
- Developed and maintained design systems and component libraries to ensure UI consistency and scalability.
- Delivered documentation and design specs for development handoff.
- Presented design strategies and solutions to stakeholders, influencing decision-making at leadership levels.
- Balanced business objectives with user needs to craft user-centric solutions that drove KPIs and engagement.
- Optimized user workflows, reducing steps to complete key tasks from 5–10 minutes to under 2 minutes.
- Improved interaction efficiency by reducing actions required to complete core functions from 5 to 2 clicks.
- Enhanced task completion speed by simplifying flows, leading to 45% improvement in user clarity.
UI/UX Designer
INFO STRATEGIC | 2018 - 2019
UAE, Dubai
- Led 4 projects to user-centered design initiatives for government digital transformation projects.
- Conducted 50+ UX research, persona development, and journey mapping.
- Facilitated design thinking workshops to align stakeholders and uncover innovative solutions.
- Produced wireframes, interactive prototypes, and UI mockups using Figma.
- Defined information architecture, user flows, and personas to improve navigation and usability.
- Collaborated cross-functionally with PMs, business analysts, and developers to translate requirements into intuitive interfaces.
- Proposed UI enhancements based on usability findings, leading to improved user satisfaction.
- Supported localization and accessibility standards across bilingual government portals
Graphic Designer
CMYK MASTERS | 2014 - 2018
Remotely
- Designed 100+ print materials, including brochures, banners, and signage.
- Worked with content and marketing teams to ensure 100% brand consistency.
- Created 50+ infographics to simplify and visualize complex data.

Education

Academic foundation supporting a strong, practice-driven design career.

BACHELOR OF ARCHITECTURE
LATAKIA UNIVERSITY | Syria
2018

Certificates

Continuous learning through certified programs to stay current with UX and product design best practices.

WCAG Compliance: Web Accessibility Best Practices
Coursera
an online course on assessing digital content against WCAG standards, identifying common accessibility barriers, and developing actionable remediation strategies.
- WCAG Compliance
- Auditing
- Gap Analysis
- Usability
- Web Design
- Test Tools
GOOGLE UX DESIGN PROFESSIONAL
GOOGLE
a beginner-friendly online program that teaches the fundamentals of user experience design.
- UX Research
- Visual Design
- Design System
- Figma
- Design Thinking
- AI Accelerate
Principles of UX-UI Design
Meta
an online non-credit course authorized by Meta and offered through Coursera
- User-centered
- Problem Solving
- Analytical Skills
- User Personas
- User Requirements
- User Flows
UI/UX Design
Edraak
covering user experience, interface design, and interaction principles.
- User-centered
- UX Research
- Visual Design
- User Personas
- Quality Assurance
- Wireframing
Front-End Developer
Meta
This 9-course program prepares learners for an entry-level career as a front-end developer.
- Front-End
- JavaScript
- Version Control
- HTML
- Css
- React JS
JavaScript Algorithms and Data Structures
freeCodeCamp
Developer Certification, representing approximately 300 hours of coursework.
- JavaScript
- Algorithms
- Data Structures
Agile Project Management
Google
an online non-credit course authorized by Google and offered through Coursera.
- Scrum
- Reporting
- Product Management
- Time Management
- Problem Solving
- User RequirementsS
CERTIFICATE OF APPRECIATION
INFO STRATEGIC
Certificate of appreciation for the system analyst position in the CCMS project
- Analysis
- Jasper Reports
- Product Management
- Time Management
- Problem Solving
- User RequirementsS

Frequently Asked Questions

Common questions about working with Basel Ali — services, experience, and availability.

Who is Basel Ali?
Basel Ali is a Senior Product Designer (UX/UI) based in Dubai, UAE, with 11+ years of design experience and 7+ years on UAE government digital-transformation projects. He specializes in turning complex, high-stakes systems — judicial, municipal, enterprise ERP, and fintech — into clear, accessible, user-centered products.
What UX/UI design services does Basel Ali offer?
Basel Ali offers end-to-end product design: UX research, user personas and journey mapping, information architecture, wireframing and prototyping, high-fidelity UI design, scalable design systems, usability testing, accessibility (WCAG) compliance, and digital-transformation and service-design consulting for government and enterprise clients.
Does Basel Ali work with clients outside the UAE, such as in Canada and the USA?
Yes. Basel Ali is based in Dubai, UAE, and works with clients internationally, including Canada and the United States. He collaborates remotely with cross-functional teams and is available for freelance and consulting engagements worldwide.
What experience does Basel Ali have in government digital transformation?
Basel Ali has 7+ years on UAE government digital-transformation initiatives, including the UAE Public Prosecution's judicial case-management system (CCMS), Sharjah Municipality's web, mobile, and CMS platforms, and enterprise ERP and health-inspection systems — always balancing strict governance, security, and bilingual (Arabic/English) accessibility requirements.
Is Basel Ali a good choice for a Senior Product Designer or UX consultant role?
Basel Ali combines 11+ years of hands-on design with deep experience in regulated, multi-role enterprise and government platforms. He is certified in UX design by Google and Meta, builds and maintains design systems, and delivers measurable outcomes such as reducing task-completion time from 5–10 minutes to under 2 minutes — making him well-suited to senior product design, UX consulting, and digital-transformation roles.
What industries and project types does Basel Ali specialize in?
Basel Ali specializes in complex, systems-heavy domains: government and public-sector services, judicial and legal platforms, municipal e-government, enterprise ERP, fintech and agentic finance, smart-city concepts, and data dashboards — across web, mobile, and design-system work.
What tools and methods does Basel Ali use?
Basel Ali works primarily in Figma for UI, prototyping, and design systems, alongside FigJam and Miro for research synthesis and journey mapping. He follows a user-centered, five-stage process (Empathize, Define, Ideate, Design, Test) and applies accessibility (WCAG 2.1 AA) and bilingual RTL/LTR readiness as first-class constraints.
How can I hire or contact Basel Ali?
You can reach Basel Ali through the contact form on this website, or via LinkedIn, Behance, Upwork, and Mostaql. He is open to full-time roles, freelance projects, and UX/product-design consulting for clients in the UAE, Canada, the USA, and remotely worldwide.

Let’s work together

Have a project, a role, or an idea in mind? Send me a message and I’ll get back to you.

Basel Ali

UX / UI Designer

Basel AliUI UX Designer

Let’s Design Your Products to suit users, Expand Your Clientele

Skillset

Skills applied to turn complex requirements into effective user experiences.

UX & Product Design

Designing intuitive, accessible experiences that simplify complex systems and user flows

Design Strategy

Aligning user needs, business objectives, and delivery constraints to drive effective outcomes

Design Systems

Creating scalable design systems that ensure consistency, efficiency, and long-term maintainability

User Research & Analysis

Translating research insights and business requirements into clear, actionable design decisions

Interaction & UI Design

Crafting thoughtful interactions and visual hierarchies that enhance usability and clarity

Stakeholder & Team Collaboration

Working closely with cross-functional teams to align vision, execution, and delivery

Toolbox

The tools that power my design process and execution.

Work Experience

Over 11 years of professional experience designing and delivering user-centered digital products.

UI/UX Designer
Get Group Holding | 2026 - Present
UAE, Dubai
- Leading the development of a unified design system to standardize UX/UI across all corporate digital products (web and mobile), improving consistency and scalability.
- Driving the end-to-end redesign of the core business application, ensuring alignment with business goals, user needs, and technical feasibility.
- Acting as a cross-functional bridge between Product, Engineering, Branding, and Marketing to ensure cohesive user experiences and consistent brand expression.
- Collaborating closely with engineering teams to translate design into scalable, implementable solutions, reducing friction between design and development.
- Leveraging AI-assisted design tools to accelerate workflows (research synthesis, ideation, prototyping) while maintaining strong human-led design judgment and quality standards.
UI/UX Designer
UAE Public Prosecution | 2019 - 2026
UAE, Abu Dhabi
- Conducted 100+ stakeholder interviews, user research, and usability testing to inform design decisions.
- Created 100% of wireframes, user flows, prototypes, and high-fidelity UI designs for my assigned project.
- Translated business goals and user needs into intuitive and accessible digital experiences.
- Collaborated cross-functionally with product managers, developers, and QA in Agile environments.
- Developed and maintained design systems and component libraries to ensure UI consistency and scalability.
- Delivered documentation and design specs for development handoff.
- Presented design strategies and solutions to stakeholders, influencing decision-making at leadership levels.
- Balanced business objectives with user needs to craft user-centric solutions that drove KPIs and engagement.
- Optimized user workflows, reducing steps to complete key tasks from 5–10 minutes to under 2 minutes.
- Improved interaction efficiency by reducing actions required to complete core functions from 5 to 2 clicks.
- Enhanced task completion speed by simplifying flows, leading to 45% improvement in user clarity.
UI/UX Designer
INFO STRATEGIC | 2018 - 2019
UAE, Dubai
- Led 4 projects to user-centered design initiatives for government digital transformation projects.
- Conducted 50+ UX research, persona development, and journey mapping.
- Facilitated design thinking workshops to align stakeholders and uncover innovative solutions.
- Produced wireframes, interactive prototypes, and UI mockups using Figma.
- Defined information architecture, user flows, and personas to improve navigation and usability.
- Collaborated cross-functionally with PMs, business analysts, and developers to translate requirements into intuitive interfaces.
- Proposed UI enhancements based on usability findings, leading to improved user satisfaction.
- Supported localization and accessibility standards across bilingual government portals
Graphic Designer
CMYK MASTERS | 2014 - 2018
Remotely
- Designed 100+ print materials, including brochures, banners, and signage.
- Worked with content and marketing teams to ensure 100% brand consistency.
- Created 50+ infographics to simplify and visualize complex data.

Education

Academic foundation supporting a strong, practice-driven design career.

BACHELOR OF ARCHITECTURE
LATAKIA UNIVERSITY | Syria
2018

Certificates

Continuous learning through certified programs to stay current with UX and product design best practices.

WCAG Compliance: Web Accessibility Best Practices
Coursera
an online course on assessing digital content against WCAG standards, identifying common accessibility barriers, and developing actionable remediation strategies.
- WCAG Compliance
- Auditing
- Gap Analysis
- Usability
- Web Design
- Test Tools
GOOGLE UX DESIGN PROFESSIONAL
GOOGLE
a beginner-friendly online program that teaches the fundamentals of user experience design.
- UX Research
- Visual Design
- Design System
- Figma
- Design Thinking
- AI Accelerate
Principles of UX-UI Design
Meta
an online non-credit course authorized by Meta and offered through Coursera
- User-centered
- Problem Solving
- Analytical Skills
- User Personas
- User Requirements
- User Flows
UI/UX Design
Edraak
covering user experience, interface design, and interaction principles.
- User-centered
- UX Research
- Visual Design
- User Personas
- Quality Assurance
- Wireframing
Front-End Developer
Meta
This 9-course program prepares learners for an entry-level career as a front-end developer.
- Front-End
- JavaScript
- Version Control
- HTML
- Css
- React JS
JavaScript Algorithms and Data Structures
freeCodeCamp
Developer Certification, representing approximately 300 hours of coursework.
- JavaScript
- Algorithms
- Data Structures
Agile Project Management
Google
an online non-credit course authorized by Google and offered through Coursera.
- Scrum
- Reporting
- Product Management
- Time Management
- Problem Solving
- User RequirementsS
CERTIFICATE OF APPRECIATION
INFO STRATEGIC
Certificate of appreciation for the system analyst position in the CCMS project
- Analysis
- Jasper Reports
- Product Management
- Time Management
- Problem Solving
- User RequirementsS

Frequently Asked Questions

Common questions about working with Basel Ali — services, experience, and availability.

Who is Basel Ali?
Basel Ali is a Senior Product Designer (UX/UI) based in Dubai, UAE, with 11+ years of design experience and 7+ years on UAE government digital-transformation projects. He specializes in turning complex, high-stakes systems — judicial, municipal, enterprise ERP, and fintech — into clear, accessible, user-centered products.
What UX/UI design services does Basel Ali offer?
Basel Ali offers end-to-end product design: UX research, user personas and journey mapping, information architecture, wireframing and prototyping, high-fidelity UI design, scalable design systems, usability testing, accessibility (WCAG) compliance, and digital-transformation and service-design consulting for government and enterprise clients.
Does Basel Ali work with clients outside the UAE, such as in Canada and the USA?
Yes. Basel Ali is based in Dubai, UAE, and works with clients internationally, including Canada and the United States. He collaborates remotely with cross-functional teams and is available for freelance and consulting engagements worldwide.
What experience does Basel Ali have in government digital transformation?
Basel Ali has 7+ years on UAE government digital-transformation initiatives, including the UAE Public Prosecution's judicial case-management system (CCMS), Sharjah Municipality's web, mobile, and CMS platforms, and enterprise ERP and health-inspection systems — always balancing strict governance, security, and bilingual (Arabic/English) accessibility requirements.
Is Basel Ali a good choice for a Senior Product Designer or UX consultant role?
Basel Ali combines 11+ years of hands-on design with deep experience in regulated, multi-role enterprise and government platforms. He is certified in UX design by Google and Meta, builds and maintains design systems, and delivers measurable outcomes such as reducing task-completion time from 5–10 minutes to under 2 minutes — making him well-suited to senior product design, UX consulting, and digital-transformation roles.
What industries and project types does Basel Ali specialize in?
Basel Ali specializes in complex, systems-heavy domains: government and public-sector services, judicial and legal platforms, municipal e-government, enterprise ERP, fintech and agentic finance, smart-city concepts, and data dashboards — across web, mobile, and design-system work.
What tools and methods does Basel Ali use?
Basel Ali works primarily in Figma for UI, prototyping, and design systems, alongside FigJam and Miro for research synthesis and journey mapping. He follows a user-centered, five-stage process (Empathize, Define, Ideate, Design, Test) and applies accessibility (WCAG 2.1 AA) and bilingual RTL/LTR readiness as first-class constraints.
How can I hire or contact Basel Ali?
You can reach Basel Ali through the contact form on this website, or via LinkedIn, Behance, Upwork, and Mostaql. He is open to full-time roles, freelance projects, and UX/product-design consulting for clients in the UAE, Canada, the USA, and remotely worldwide.

Let’s work together

Have a project, a role, or an idea in mind? Send me a message and I’ll get back to you.

© 2026 BASEL ALI , DUBAI ,UAE

baselali.uiux@gmail.com

Version 4.0 — Updated Aug 02, 2026

Let’s Design Your Products to suit users, Expand Your Clientele

Skillset

UX & Product Design

Design Strategy

Design Systems

User Research & Analysis

Interaction & UI Design

Stakeholder & Team Collaboration

Toolbox

Work Experience

UI/UX Designer

UI/UX Designer

UI/UX Designer

Graphic Designer

Education

BACHELOR OF ARCHITECTURE

Certificates

WCAG Compliance: Web Accessibility Best Practices

GOOGLE UX DESIGN PROFESSIONAL

Principles of UX-UI Design

UI/UX Design

Front-End Developer

JavaScript Algorithms and Data Structures

Agile Project Management

CERTIFICATE OF APPRECIATION

Frequently Asked Questions

Let’s work together

Let’s Design Your Products to suit users, Expand Your Clientele

Skillset

UX & Product Design

Design Strategy

Design Systems

User Research & Analysis

Interaction & UI Design

Stakeholder & Team Collaboration

Toolbox

Work Experience

UI/UX Designer

UI/UX Designer

UI/UX Designer

Graphic Designer

Education

BACHELOR OF ARCHITECTURE

Certificates

WCAG Compliance: Web Accessibility Best Practices

GOOGLE UX DESIGN PROFESSIONAL

Principles of UX-UI Design

UI/UX Design

Front-End Developer

JavaScript Algorithms and Data Structures

Agile Project Management

CERTIFICATE OF APPRECIATION

Frequently Asked Questions

Let’s work together